High-quality graphic design is the backbone of great branding. Whether you are designing elements for a website, business cards or corporate stationery like letterheads, graphic design is vital for showing your company in the best possible light.
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Your corporate identity distinguishes your business from its competitors. Corporate identities usually consist of a logo and its different variations, as well as a colour pallet and fonts at its most basic level. Building on those essential elements, one can add print and digital features like spacing, padding, hover-over effects, button designs and shading, to name a few ways to customise your brand.
A corporate identity consists of the elements that make your brand stand out. For best results, a corporate identity is delivered with a brand guideline to help designers create new branding elements for the business or product. Significant corporate identities include written content in a brand-specific voice.
Any modern business needs a brand guideline to consolidate its corporate identity. Digital marketing and the distributed brand have made brand guidelines and corporate identity even more important. A consolidated brand can assist your business with sales but also acts as a prevention to fraud.
Brand guidelines ensure that your corporate identity is clearly defined and consistently applied, whether printing business cards or making modern web experiences.
You only get one chance to make an excellent first impression. Great corporate stationery helps your sales team to put their best foot forward when engaging with customers, whether in person or via email. Using a brand guideline to ensure consistency, Xponent designs corporate stationery like business cards, letterheads, email signatures, company profiles, product brochures and presentations. They also design signage and banners for wayfinding or expos.
They take it further by storing your designs on a cloud server to ensure you can access these assets after the initial design work is finished.
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