"Brand is just a perception,
and perception will match reality over time."
- Elon Musk
The Turnkey Business Development Solution
Business owners who run complex, technical businesses are often frustrated because marketing officers and marketing agencies don’t understand their business or their industry. Business development is a complex field that intersects with branding, marketing, graphic design, video production, information technology, cloud computing and copywriting. Having a single marketing officer or an in-house team often leaves much to be desired.
That’s Why Business Owners Choose Xponent.
Xponent combines branding, marketing and technology into a single business development solution. Because they specialise in technical and industrial businesses, they understand the complexities involved. They have helped their clients grow, even during slow economic growth periods. If you are a key decision-maker for a large, technical business in Southern Africa, Xponent is the right business development partner for you. They use timeless principles and the latest technology to grow businesses just like yours.
Xponent is not a general marketing agency. They only serve a select group of clients operating in technical and industrial fields. If you own or operate a science, technology engineering or manufacturing business, Xponent is the right fit. They provide a turnkey marketing solution specifically geared towards your industry.
This is how Xponent is different
Xponent’s Turnkey Business Development Solution is aimed at business-to-business (b2b) companies and, more specifically, technical businesses.
Xponent provides a turnkey business development solution that includes branding, digital marketing, and cloud technologies. No matter how advanced their technology, Xponent always relies on timeless principles to deliver outstanding results.
Xponent Workshops help define your business goals, develop a strategy that can achieve those goals and write a plan to help you implement the strategy in a tactically sound way. It’s a great team-building exercise to get everyone on the same page.
Xponent Branding includes all digital and traditional branding activities. The Xponent Branding Team is the creative heart of their organisation. They deliver beautifully designed websites, articulated articles, gripping graphic media, amazing animations and vibrant videos.
Xponent Digital Marketing is a thoroughly tested process that delivers customer-centric marketing. The Xponent Marketing team delivers consistent, compounding growth using content marketing, direct email marketing, social media marketing, location marketing, and pay-per-click advertising.
Audio Visual Production
Service Level Agreements
Xponent provides its integrated solutions in three distinct service levels. Each of their service levels offer specific benefits to customers who have varying needs. Customers generally progress through the service levels, although there are differences.
When you first work with Xponent, and especially when you are found Branding and Marketing Workshops, you will fall into the Ad Hoc Service Level Agreement to protect both parties’ IPs. Other than that, its a simple quote, invoice, and pay model. No Mess, No Fuss.
If you decide to work with Xponent on a more permanent basis, you will go into a retainer agreement. This SLA binds you to a fixed period between 3 months and 24 months at a fixed monthly fee. The general application for this SLA is for Xponent to implement the Marketing Plan defined in your Branding and Marketing Workshop.
This agreement is limited to a select group of clients. If your business is exceptionally compelling, Xponent will offer a performance agreement to you. In this SLA, they do all the work on risk in exchange for a percentage of your turnover over a fixed period.