What are the implications of an Email Signature?

Your email signature plays a crucial role in how your business is perceived.
Google vs. Microsoft: Why Google Will Win the Race for Digital Dominance

The battle between Google vs. Microsoft is one of the most intense rivalries in the tech industry.
Turning Clicks into Conversions: Xponent’s Digital Marketing Strategy for Success

The main goal of every marketer is simple yet challenging: turning clicks into conversions.
AI and Automation: How Technology is Transforming the Digital Marketing Landscape

Artificial Intelligence and Automation: How Technology is Transforming the Digital Marketing Landscape
Beyond Likes and Follows: Building a Robust Online Presence that Drives Revenue

To capitalise on the potential of the online space, businesses must focus on building a robust online presence that goes beyond superficial metrics and drives tangible revenue.
5 Proven Strategies to Convert Website Visitors into Paying Customers

Let’s explore five proven methods to transform website visitors into loyal customers.
Xponent Unveils New Brand

With a renewed focus on exponential business growth and innovation, Xponent is set to redefine the landscape of marketing and business development services.
Our Tech Stack in Detail

Bydrae’s services are specifically designed to combine specialist knowledge with new emerging technologies in marketing with a revenue-growth intention to embrace the 4IR.
What is Business Development?

Business development is the art or science of increasing profitability and value. Managing Director and business development expert Beyers Hauptfleish weigh in.
The Number One Reason Why Marketing Fails

This article gives you an inside scoop on how to identify and avoid the most common mistake we see business owners making when they do marketing.