This past year was a landmark period for our clients. By focusing on a turnkey, data-driven approach, we’ve helped businesses achieve staggering growth across the core pillars of digital marketing, from visibility and engagement to lead generation and direct conversions.
Let’s dive into the truth hidden within our 2025 Aggregate Data Totals.
The Power of Unmatched Visibility: Impressions & Engagement
Before you can convert a customer, you have to get their attention. In 2025, Xponent-managed campaigns delivered visibility on a massive scale, followed by meaningful engagement.
- Total Impressions: 42,343,884
- This staggering number means we showed a client’s brand or name to people nearly 4,833 times every single hour! This represents a massive 85% increase in brand visibility compared to last year. Your potential customers are seeing you everywhere they look.
- Total Engagements: 11,443,492
- Visibility without action is meaningless. Our campaigns drove over 11.4 million clicks on a link, equating to 31,352 clicks per day! This is a 41% increase in user action and interest compared to 2024.
High-Quality Traffic & Conversion: From Visitors to Leads
Traffic is the lifeblood of any online business. However, it must be the right traffic. We focused on attracting high-quality visitors and converting them into actionable leads.
- Total Site Sessions: 1,433,866
- Users were opening pages on our clients’ websites a collective 3,928 times per day, and we’ve doubled this metric since last year! This demonstrates a significant increase in user interest and content consumption.
- Total Site Visitors: 946,020
- We welcomed nearly a million visitors to our clients’ websites, averaging 2,591 visitors every day. Like our session totals, we have doubled our visitor count since last year.
- Total Leads: 1,763
- After removing all spam and partial entries, our clients received 1,763 verified, high-quality, quotable leads. That is an average of 33+ quality leads per week, an incredible 47% jump from last year!
Direct Response & Relationship Building: Calls and Email
True business growth often happens through direct communication. Our campaigns drove critical, high-intent actions: phone calls and personalised email engagement.
Metric | Total | Daily / Weekly Breakdown | Growth Insights |
Total Phone Calls | 7,713 | 148+ calls per week | Clients received calls from people ready to buy, showing strong offline conversion success. |
Total Emails Sent | 841,819 | 2,306+ emails per day | A massive output ensuring ongoing communication and nurturing of customer relationships. |
Total Email Opens | 276,856 | 5,324 email opens per week | High open rates indicate exceptional email health and audience relevance. |
The Xponent Difference: A Complete Turnkey Solution
The aggregates from 2025 aren’t just big numbers; they are a testament to the power of a comprehensive, turnkey strategy. When you trust Xponent, you are investing in a system that seamlessly integrates:
- Visibility to capture new audiences.
- Engagement to drive action and website traffic.
- Lead Generation to deliver sales-ready prospects.
- Relationship Building via direct calls and email marketing.
This level of performance isn’t an accident. It’s the result of relentless optimisation, expert strategy, and a commitment to data-driven decision-making.
Is your marketing delivering this kind of growth?
If your current results don’t look like this, it’s time to partner with Xponent. We are ready to make 2026 the year your business doesn’t just grow – it scales.
Ready to see your own data totals skyrocket? Contact us today for a free marketing assessment.
