"Content is king"
- Bill Gates
DIGITAL MARKETING
Digital marketing is changing the way South Africans do business.
No business can afford to waste its marketing budget on digital marketing that isn’t effective. People are searching online for products and services just like yours. More than 6 billion searches are done on Google every day.
Xponent’s marketing solution is a proven system that’s built on sound, foundational principles.
Book a free discovery call to find out how Xponent can service your digital marketing needs:
Search Engine Optimisation
Optimising your content for search engines at- tracts users to your website without having to pay for listings on Google Ads Network. It has the benefit of increasing the effectiveness of your ad spend.
Content & Copywriting
Xponent creates website copy and business content that will connect with your audience while staying true to your company’s voice.
Direct Email Marketing
Direct email marketing is used to build and communicate with a core group of customers via email. Email marketing is cost-efficient and highly effective.
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Social Media Marketing
Social media is a great way to build brand equity. Show your audience what you’re doing and how you do it while proving that you are a legitimate company with real value to offer.
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Pay-per-Click Advertising
Use the Google Ads Network to list at the top of page 1 when people search for your products and services online. Use both Responsive Text and Display campaigns.
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Content marketing has three main elements: Research, Content Creation and Publication.
RESEARCH
CREATION
PUBLICATION
Research
1.
Research helps to determine who the target audience is, what topics interest them, what content they consume and where you should disseminate the content so the target audience can find it.
Creation
2.
Creation involves creating content your target audience will find interesting while still being relevant to the product or service Dissemination involves sharing the content via a website with a blog, social media platforms, video sharing platforms and/or direct email etc.
3.
Publication
Research helps to determine who the target audience is, what topics interest them, what content they consume and where you should disseminate the content so the target audience can find it.
- Content Marketing South Africa
Content Marketing South Africa
The content marketing process will generate data, which then forms the basis for future research.
Content Marketing
Involves creating and sharing blog posts, articles, videos, podcasts, etc., to attract visitors to your website. The content usually consists of a mix of informative and commercial content that discusses topics relevant to the product or service without directly promoting it.
The idea is to provide readers with valuable information without forcing them to make a purchase decision. When doing this, the brand positions itself as a valuable partner and thought leader before a reader wants to buy something. When the time comes to make a pur- chase decision, the brand is already in a favourable position, making the sale easier to close.
Content Marketing
CONTINUOUS IMPROVEMENT MODEL
This circular pattern means we can continuously improve our approach to zone into what interests our users.
SEO
Search Engine Optimisation
Search Engine Optimisation is integral to digital marketing because it provides consistent website visitors who find you by looking for your website. This means every individual searcher has preselected themselves as an interested individual.
Xponent’s marketing team improves the metrics that make your website rank on Google’s Search Engine Results Page. They ensure that technical SEO issues on your website adhere to the latest search engine specifications. By performing keyword research they create link-worthy content to drive traffic to your website, improving your search engine results and ranking.
Copywriting
Content and Copywriting
With all of the marketing channels available today, it’s never been easier to spread your message, but what is your message? How do you articulate what you do and how you solve problems?
Content writing is the critical skill required to communicate what your business does and how it does it. Whether designing a website, making a brochure, publishing an article or releasing a statement to the press, excellent content writing will set you apart from your competitors.
SOCIAL MEDIA
Social Media Marketing
Xponent uses social media marketing to disseminate relevant content to a target audience. It is an effective tool for generating brand awareness and brand equity.
If social media is the right way to get your brand out there, Xponent will manage your social media marketing with a clear plan and coordinated implementation.
Direct Email Marketing
Build a captive audience and send regular direct email marketing messages to keep them engaged. Share meaningful marketing messages to your customers when they are likely to purchase. Email marketing is an effective way of marketing to your audience.
Direct marketing lets you stay in contact with your potential customers where they receive critical information. Xponent generates and builds a list of all your existing sales contacts and then grows it with simple list building techniques. If your busi- ness is worth knowing about, your customers will sign up.
Xponent is a certified Mailchimp Partner:
ADVERTISING
Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a great way to reach new customers searching for your products and services online. When people search for your products and services, PPC adver- tising allows you to bid on top positions on the search engine results page. These are known as “responsive text ads”. Display ads allow you to show pictures or videos to people based on their demographic or geographic information.
Xponent manages PPC advertising campaigns on behalf of its clients. They have done hun- dreds of campaigns since PPC advertising was invented, so they know how to get the most out of your advertising budget. Avoid costly mistakes by getting Xponent to do your PPC advertising for you.
The Turnkey Business Development Solution
Xponent’s branding, marketing, and technology solutions are a proven system that’s built on sound, foundational principles.
